Top 10 Creative Agencies in India

When we started looking for the top 10 creative agencies in India, the first thing that I realized was that there is no clear definition of who or what is a creative agency. There was no clear definition of what constitutes a creative agency. Agencies were doing production, strategic consulting, creative design and in many …

Top 10 Media Agencies in India

Before we get into the list of top 10 Media Agencies in India, it is important that we clarify and understand clearly what is meant by a media agency. How is a media agency different from an advertising agency, marketing agency, creative agency or a digital agency? While many of these terms are used interchangeably, …

Creative Agency Briefing

How to brief a creative agency?

How to brief a creative agency remains a challenge for any advertising manager irrespective of the number of times we may have done it before. The creative agency brief might be to onboard a new creative ad agency or to brief the existing agency for a new requirement. Advertising agencies are driven by the passion and …

How to choose the right Market Research firm for your business.

It is rightly said,” In today’s complex and fast-moving world, what we need even more than foresight or hindsight is insight”. Today, in this competitive world, it is nearly impossible to efficiently sell a product or service without having conducted market research. The importance of market research is that a business company gains a deck …

5 Tips to consider for hiring a video production company

Video is the new king of the content world and everyone knows it. So, you have made up your mind to include videos in your marketing strategies and you are looking for video production houses. Great! But, the big question in front of you is how to choose a video production agency that understands your …

How to Choose the Right PR Agency for your Startup?

If you own a startup, one of the most daunting questions that you face is “How to let people know that you exist?”Regardless of what stage you are, you need to let the word out to attract and retain your potential customer for the positive growth of your business. That’s where a PR agency can …

Where to find the right translation service provider?

What is meant by translation service? Translation service is used to convert official documents from one language to another. 12th Cross is a curated list of high-quality translation service providers. We have translation service provider from across categories, languages and cities. So if you are looking for translation service providers in Bangalore, Mumbai, Delhi, Chennai, Hyderabad, …

How to hire an SEO Consultant or an agency?

If you are running a web-based business, a question that you would surely come across is how to hire an SEO Consultant or an Agency? What kind of questions should you be asking the consultant in the selection process? There might be questions on the process itself. What should be the selection process to hire …