Campaign and Advertising News
- Flite, the footwear band from Relaxo has launched a digital video campaign #RishtoKiFlite. The 1 minute 30-sec video showcases how families have come together at the time of lockdown. Watch
- Castrol CRB has launched a campaign for truckers and farmers called ‘India ka Engine, Andar se Strong’. Promoted by Randeep Hooda and conceptualized by Ogilvy create, the campaign aims to increase the wellbeing of truckers and farmer communities through the practice of yoga.
- Paree the feminine hygiene brand launches a new video on the occasion of Father’s Day. The 3-minute long ad format video has been conceptualized by Motivator and showcases a Daughter discussing her periods with her father. Watch
- Mother’s Recipe, the ready to eat food brand launches a social media campaign your traditions our pickles’. Watch
- JSW Cement launches a new campaign ‘Leader’s Choice’ featuring Saurav Ganguly and Sunil Chhetri. The 30-sec video reminds users of the high quality of JSW Cement. Watch
- Tanishq launches a new campaign ‘Dua Ka Sona 2.0’. The 1 minute 30-second long film tells the stories of artisans impacted by COVID and effort of the brand to help them. Watch
- Stemrobo Technologies launches a digital activation through a Yoga coding competition. Students are asked to create and submit yoga Asanas using their coding skills by building a mobile application, game, or GIF using scratch software or MIT App Inventor. View
- Collection of Father’s Day + Yoga Day Ads.
Agency News
- Reliance Jewels has awarded it creative mandate to Scarecrow M&C Saatchi.
- Porsche India has awarded its media planning and buying rights to L&K Saatchi & Saatchi (Mumbai).
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