Top Marketing Campaign and Activation Headlines for today (June 26th, 2020)

Campaign and Advertising News

1. Domino’s new ad campaign suggests that its Pizzas are safe to eat during COVID. The 30 sec FB Ulka conceptualized video talks about the safety measures that the brand has taken to keep it’s Pizzas safe. Watch
2. Savlon Hexa, the hand sanitizer brand from ITC launches a TV campaign. The 20-sec video ad has been conceptualized by Ogilvy. Watch
3. Santoor’s new TVC focuses on how Santoor kills germs. This is a departure from the long held “good for women’s skin” plank. Watch
4. Cashify launches the “Donate for Education” activation program. As part of the activation, users can donate their working old mobile phones, which Cashify will refurbish and donate it to needy students.
5. Fujifilm India launches an influencer campaign “Don’t just take, give” for its Instax cameras. These cameras can be used to instantly click and print. Watch
6. Spotify India launched a Twitter campaign #PlayThis on the occasion of World Music Day on June 21st. Conceptualized by 22feet Tribal Worldwide, as part of the campaign one can discover playlist based on emojis they pick. Watch
7. Hoichoi, the Bengali OTT app launches an outdoor campaign in Kolkatta. The campaign is to promote it’s original Tansener Tanpura.
8. Unilever decides to drop Fair from Fair & Lovely.