Top Marketing Campaign and Activation Headlines for today (June 30th, 2020)

Campaign and Advertising News

  1. CavinKare, a personal care brand recently released an ad for its product Indica Easy hair colour. The 30-second ad features Bollywood actor Akshay Kumar and emphasises on the easy usage of the product. Watch Here
  2. Titan Raga launches its new digital campaign ‘Proud to be Me’. The 45 seconds ad for the campaign emphasises on taking pride in who we are and what we feel. Watch Here
  3. Adidas has launched a new one-minute video to raise awareness about fighting marine plastic pollution and replacing all plastics and polyester in its products with recycled materials by 2024. Watch Here
  4. ID launches a new campaign “Trust 2.0”. The campaign highlights the brand’s buy-now-pay-later’ service for customers in need and who are locked at home in the Red Zones in Mumbai. Watch Here
  5. Zee5 App has recently come up with a facility of UPI scan and pay option on Samsung Smart Televisions. The new option allows the users to scan and pay for the subscription through their smartphones.
  6. Weikfield Foods Private Limited, well known for its Custard Powder & Pasta in India has recently changed its brand logo. The brand is planning to launch a mass media campaign in line with its new brand identity.

Agency News

  1. HMD Global, owner of Nokia phones has appointed Watconsult to manage the brand’s ORM (Online Reputation Marketing) along with Digital and Social Listening duties for its set products.
  2. Kirloskar Oil Engines Limited, Kirloskar Pneumatic Company Limited and Kirloskar Chillers have awarded their social media mandate to Centrick, a digital agency founded in 2019.

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