Campaign Activation Digital Campaign 1. Navneet released a digital campaign announcing the launch of the new Navneet DigiBook which will enable students to do #SmartTayari, taking studies a notch higher in terms of comfort and accessibility. TVC Campaign 2. PepsiCo India unveils a brand new ‘Energy Bole Toh Sting’ campaign encouraging consumers to electrify their …
Campaign Activation 1. Health insurance company Max Bupa has launched the ‘Hope Contact’ campaign to make people come together and spread hope for the times to come through a very common mode of contact, an IVR service launched by Max Bupa, by giving a missed call on 78786 95050. 2. In Burger King’s latest film, …
Campaign Activation 1. Kalyan Jewellers brings all its brand ambassadors together in the sixth edition of #TrustIsEverything mega campaign and showcases the symbolic role that jewellery plays in wedding celebrations across the country. 2. OYO launches campaign #YeRishtaHaiKhiska featuring actress Neena Gupta celebrating the spark that keeps long-term relationships alive in the run-up to Valentine’s …
Campaign Activation 1. NESCAFÉ came up with a really cool augmented reality Valentine’s day campaign, where you scan their Ready-to-Drink Cold Coffee pack and you can have a virtual date at a stunning location – a beach, misty mountains or even a music concert! 2. Inox signs pan-India advertising deal with Manyavar, unveils campaign to …
Campaign Activation 1. BYJU’S unveiled its new ad campaign featuring parents as ‘learning partners’ to bring out the importance of conceptual understanding and how it helps children gain confidence while learning. 2. Housing.com has launched its new TV and digital advertising campaign ‘Yahaan Search Khatam Karo’, starring Bollywood actors Manoj Bajpayee and Rajkummar Rao to …
Pampers, a leading baby product from Procter and Gamble, has released a new ad film. The ad film is a good example of moment marketing where several dads are giving advice to Virat Kohli on fatherhood. Dabur has released a 3 min ad film claiming its Honey is 100% pure. The ad film shows the …
Kinder Joy has launched an ad film to promote its new mobile app Applaydu. The Appalydu app uses augmented reality and makes the mini-games full of fun for kids. Future Generali has released a set of videos promoting #HealthInsideOut. The film uses inanimate objects to portray human emotions and generates awareness about mental illness. Mankind …
SebaMed, a German personal care brand has released a campaign. The film talks about ‘Filmstars ki nahi, science ki suno’. The campaign directly compares SebaMed with Dove and Lux. KIrloskar has released a campaign. The campaign is conceived by Lowe Lintas and it showcases how it touches millions of lives, cutting across sectors and geographies. …
Campaign Activation Pepsi has launched a new campaign with its iconic tagline “Har Ghoont Mai Swag Hai” featuring Salman Khan. Paytm has launched a new campaign “Har Ghar ka, Desh bhar ka– Paytm, Proudly Indian”. The ad film highlights how the company has stood by every Indian in a year filled with difficulties. Agency News …
Campaign Activation Tata Wiron, wire manufacturer, has launched a new campaign “Kites of hope” on the new year. The ad film presents a heart-warming narrative with a melody “Udd Chali”. The campaign has been conceptualized by Wunderman Thompson. Nike launched a new campaign “You can’t stop us” featuring various athletes like Naomi Osaka, Marcus Rashford, …