Campaign Activation
1. Health insurance company Max Bupa has launched the ‘Hope Contact’ campaign to make people come together and spread hope for the times to come through a very common mode of contact, an IVR service launched by Max Bupa, by giving a missed call on 78786 95050.
2. In Burger King’s latest film, we see a news reporter standing outside the store announcing the Burger King Whopper. This hilarious ad takes leaps off of a strong cultural observation to convey that the Whopper is so good that it doesn’t need any sensationalism.
3.PhonePe’s new ad is an anthem that attempts to show viewers how their life can be simplified when they use PhonePe. The ad shows different use cases of the app – movie ticket booking, payments at kirana stores and more.
4. Orchids – The International School launches a brand campaign with Rahul Dravid. In the ad, the cricketer reminisces about his school life, and how it has shaped him to be the person he is today.
5. BL Agro, FMCG co. Rolls Out Social Media Campaign “Pyar Ki Tasty Kahaniyaon” on its digital platforms, inviting couples in love to share their food stories during the week, February 7 to 14, and win a memorable and romantic date night and some great gift hampers.
Agency News
1. Havas Creative India bags integrated communication mandate of flybig airlines. The agency will be handling integrated creative and media duties for flybig.
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