Headlines for today (December- 8th, 2020): Top Marketing Campaign and Activation

Campaign Activation AcneStar Face Wash has rolled out a campaign  “Thank You Haters” to fight against the rise in online trolling on social media. The ad film has been conceptualized by Grapes Digital.  OkCupid, an international dating app, launched a new digital campaign “Love is …..”. The ad film features Indian millennials defining what’s love …

Headlines for today (December- 7th, 2020): Top Marketing Campaign and Activation

Campaign Activation Vibgyor Group of Schools has rolled out a campaign that promises students an undying commitment to prepare them for the future, in an increasingly uncertain & complex world.  BharatBenz Trucks and Buses launched a new brand campaign- “Respect Comes Naturally”. The ad film showcases the character, grit, and determination of the brand.  Subway …

Headlines for today (December- 3rd, 2020): Top Marketing Campaign and Activation

Campaign Activation  LG Electronics has released a brand film highlighting ‘Life’s good when we better it’. The ad features Kunal Kapoor and it portrays the aspirations of the young generation to go beyond perfection and set new benchmarks.  Aha, a Telugu OTT platform has launched an ad film titled ‘Orange is the color of entertainment’. …

Headlines for today (December- 2nd, 2020): Top Marketing Campaign and Activation

Campaign Activation  Britannia has launched an ad file to promote Tiger Krunch with the promise of ‘affordable indulgence’.  Manforce Condoms new ad titled #StandTogether is launched to bring awareness to people to protect themselves from HIV by using protection. Castrol has released an ad film to promote its new product Castrol POWER1 ULTIMATE. The ad …

Headlines for today (December- 1st, 2020): Top Marketing Campaign and Activation

Campaign Activation  Lifebuoy has launched an ad film expressing affection through ‘jhappi pappi’. The ad shows a girl showering her elder sister with hugs and kisses after washing hands with a red bar of Lifebuoy soap. The ad is created by MullenLowe Lintas. ITC’s Aashirvaad Svasti has launched an ad film to promote its premium …

Headlines for today (November- 30th, 2020): Top Marketing Campaign and Activation

Campaign Activation  Bridgestone has launched a digital film of over 2 minutes, highlighting how truck drivers are “Heroes on the Road” and the support extended to them to keep them safe.  Retailers Association of India (RAI) and Trust for Retailers & Retail Associates of India have unveiled a campaign #KhulkeBoloThankYou to celebrate Retail Employees Day …