Headlines for today (December- 7th, 2020): Top Marketing Campaign and Activation

Campaign Activation

1. Vibgyor Group of Schools has rolled out a campaign that promises students an undying commitment to prepare them for the future, in an increasingly uncertain & complex world. 

2. BharatBenz Trucks and Buses launched a new brand campaign- “Respect Comes Naturally”. The ad film showcases the character, grit, and determination of the brand. 

3. Subway India launched a new digital film to promote its flagship “Sub of the Day”. The ad films showcase the reactions of people to the offer on their favorite subs with quirky animation. 

4. Amazon Prime Video released a new digital ad to promote its 30-day free trial. 

The film emphasizes why its 30-day free trial is better than it’s rival- Netflix’s 2-day streaming fest. 

Why just chill for 2 Days? Start your 30-day free trial on Amazon Prime Video today. #30DaysOfPrime

— amazon prime video IN (@PrimeVideoIN) December 5, 2020

Agency News

1. PagarBook appointed BBDO India as its creative agency.