Headlines for today (March 1st, 2021): Top Marketing Campaign and Activation

Campaign Activation  1. Meesho has launched a new TVC to create awareness about the wide range of products available on the platform for micro-entrepreneurs to choose from, share with their customers and make earnings towards their small-scale businesses. 2.This Pongal, TVS Motor launches campaign for TVS Scooty Pep+ exclusively for Tamil Nadu. The TVC shows …

Headlines for today (February 26th, 2021): Top Marketing Campaign and Activation

Campaign Activation  1. Dove soap calls out pre-marriage scrutiny of bride’s weight, height, colour, hair; takes ‘Real Beauty’ stance with the #StopTheBeautyTest campaign. It featured the real-life stories of five women. All of them faced the harsh examiner called society at the exam one can call an “arranged marriage meeting”. 2. Tata Sky’s campaign is …

Headlines for today (February 25th, 2021): Top Marketing Campaign and Activation

Campaign Activation  1. In KFC India’s latest campaign for their new range of Value Burgers, Anil Kapoor gets his ‘burger beliefs’ reinstated by the Original Celebrity Chef – Colonel Sanders himself.  2. Spice Money, has rolled out its first-ever mass brand campaign ‘Spice Money Toh Life Bani’ featuring its brand ambassador Sonu Sood. The campaign …

Headlines for today (February 23rd, 2021): Top Marketing Campaign and Activation

Campaign Activation  1. Dewar’s premium soda water has launched its first digital commercial in India featuring a double wedding, bringing together the brand’s Scottish heritage with the traditions of India. The Ad innovatively captures the soda water’s double filtration process by showcasing the coming together of two distinct celebrations in a vibrant wedding. 2. Gas-O-Fast …

Headlines for today (February 15th, 2021): Top Marketing Campaign and Activation

Campaign Activation 1. Maruti Suzuki India Limited has launched ‘People Technology’, a dedicated media campaign to celebrate innovations and technologies that delight its customers. Through this campaign, Maruti Suzuki showcases technologies that have over the years mobilised and empowered millions. 2. Ceat Tyres has signed Bollywood actor Rana Daggubati as its brand ambassador for promoting …

Headlines for today (February 12th, 2021): Top Marketing Campaign and Activation

Campaign Activation  Parle Products has launched a Valentine’s Day campaign #HarKismiMeinHaiKiss for their popular toffee brand ‘Kismi’ capturing the innocence of the first crush while encapsulating the initial expression of love with cute and awkward moments among teenagers.The nationwide campaign is being rolled out on TV and digital platforms. 2. Viacom18’s branded content arm, VOOT …

Headlines for today (February 9th, 2021): Top Marketing Campaign and Activation

Campaign Activation 1. Kalyan Jewellers brings all its brand ambassadors together in the sixth edition of #TrustIsEverything mega campaign and showcases the symbolic role that jewellery plays in wedding celebrations across the country.  2. OYO launches campaign #YeRishtaHaiKhiska  featuring actress Neena Gupta celebrating the spark that keeps long-term relationships alive in the run-up to Valentine’s …

Headlines for today (February 5th, 2021): Top Marketing Campaign and Activation

Campaign Activation  TVC 1. YES BANK launched the ‘Nayi Udaan Ki Nayi Zimmedari’ cancer day campaign to strengthen the MSME segment designed to complement their needs and aspirations while protecting and powering their personal and business journeys. 2. KitKat launches Love Break campaign  ‘Life Hai, KITKAT Break Banta Hai’  ahead of Valentine’s Day, encouraging the …