Headlines for today (February 9th, 2021): Top Marketing Campaign and Activation

Campaign Activation 1. Kalyan Jewellers brings all its brand ambassadors together in the sixth edition of #TrustIsEverything mega campaign and showcases the symbolic role that jewellery plays in wedding celebrations across the country.  2. OYO launches campaign #YeRishtaHaiKhiska  featuring actress Neena Gupta celebrating the spark that keeps long-term relationships alive in the run-up to Valentine’s …

Headlines for today (February 5th, 2021): Top Marketing Campaign and Activation

Campaign Activation  TVC 1. YES BANK launched the ‘Nayi Udaan Ki Nayi Zimmedari’ cancer day campaign to strengthen the MSME segment designed to complement their needs and aspirations while protecting and powering their personal and business journeys. 2. KitKat launches Love Break campaign  ‘Life Hai, KITKAT Break Banta Hai’  ahead of Valentine’s Day, encouraging the …

Headlines for today (February 1st, 2021): Top Marketing Campaign and Activation

Campaign Activation  Chumbak launches campaign #WithChumbak featuring Sara Ali Khan following a storytelling strategy, with each of the 3 films unfolding a day in the life of the actress.  Pampers’ revives its #ItTakes2 campaign to reinforce the importance of a  father’s active involvement in the parenting journey and the impact it has on a baby’s …

Headlines for today (January 28th, 2020): Top Marketing Campaign and Activation

Campaign Activation 1. Purplle.com has signed Bollywood GenNext star Sara Ali Khan as its brand ambassador.The brand’s newly launched campaign #GoPurplle featuring the actress is based on the same core tenet of ‘Beauty for All’. 2. WeWork recently announced the launch of its latest campaign- “When Plans Change, Plan With WeWork” featuring one of India’s …

Headlines for today (January 4th, 2020): Top Marketing Campaign and Activation

Campaign Activation Tata Wiron, wire manufacturer, has launched a  new campaign “Kites of hope” on the new year. The ad film presents a heart-warming narrative with a melody “Udd Chali”. The campaign has been conceptualized by  Wunderman Thompson.  Nike launched a new campaign “You can’t stop us” featuring various athletes like Naomi Osaka, Marcus Rashford, …