Headlines for today (January 28th, 2020): Top Marketing Campaign and Activation

Campaign Activation 1. Purplle.com has signed Bollywood GenNext star Sara Ali Khan as its brand ambassador.The brand’s newly launched campaign #GoPurplle featuring the actress is based on the same core tenet of ‘Beauty for All’. 2. WeWork recently announced the launch of its latest campaign- “When Plans Change, Plan With WeWork” featuring one of India’s …

Headlines for today (January 27th, 2020): Top Marketing Campaign and Activation

Campaign Activation 1. Mi India has announced a new initiative – #ShikshaHarHaath, in collaboration with actor and real-life hero, Sonu Sood. This partnership will enable the student community from underprivileged sections to pursue their education with no roadblocks. 2. Parle Products has launched a new campaign ‘Swadeshi’ this Republic Day. With the campaign, the iconic …

Headlines for today (January 25th, 2020): Top Marketing Campaign and Activation

Campaign Activation Flipkart has launched the sixth edition of its “India Ka Fashion Capital” campaign featuring Ranbir Kapoor and Alia Bhatt, aimed at inspiring fashion-lovers across the country to upgrade their fashion quotient with the latest styles available on the site. Magicbricks announced the launch of its latest 360 degree marketing campaign with Ayushmann Khurana …