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Top Marketing Services Headline that a Marketer should be aware of ( March 5, 2020)
- After celebrating being single during Valentine’s Day, Pepsi has come up with a new anti-bully ad featuring Salman Khan. All ads have been conceptualized around the public persona of Salman Khan. The latest ad is a continuation of the new campaign #HarGhoontMeinSwag. Watch
- Latest Olay Women’s Day ad campaign #GlowUpNoMatterWhat moves away from its long term positioning of remove wrinkles and targets a younger audience. Watch
- Dentsu #Webchutney Bangalore office has won the digital & creative mandate for the online dating app #OkCupid
- Bluehost India the web & hosting solutions company has appointed #IndigoConsulting as their digital marketing agency. The agency will handle Social Media and other Digital media for Bluehost.
- KFC has come up with an interesting activation idea of its Chizza. The brand is asking people to share their one personal secret in exchange for KFC sharing its recipe secret. Confession booths have been set up in malls and the content is being promoted through social media. Watch
- #Cricket.com has launched its DOOH campaign across 500 pubs and cafes across Mumbai, Bangalore, and Hyderabad. Starting with the New Zeland series, the campaign is expected to run through IPL.
- After using Salman Khan in 2019, BharatPe – the payment app has signed up 11 cricketers for its 2020 campaign. Crickets who will be endorsing BharatPe are Rohit Sharma, KL Rahul, Ravindra Jadeja, Suresh Raina, Jasprit Bumrah, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Mohammed Shami, Yuzvendra Chahal, and Shubhman Gill. This is a new strategy where instead of sponsoring a team, the brand has signed up different players just enough to form a team.
- P V Sindhu will be seen in the Visa card’s new ad campaign #TapToPayWithVisaTapForLife. Watch
- With tax season nearing, DSP Mutual Fund has launched its OOH campaign called #Bachao. The campaign will be magnified through digital platforms.
- Axis Mutual Fund’s tax ad campaign uses Arnab style newsroom setting to drive Tax saving message. Brand is leveraging humor for its campaign and has been aptly named #TaxFever. Watch
- The experiential marketing campaign of MTR Foods’s which involved creating the longest human chain has been recognized by The Guinness Book of World Records. Executed by #BrandStreet on November 14th in Bangalore, the chain of 1,454 students was to promote Laban Stretchy Man, the new human-shaped, stretchy, fruit-flavored chews from MTR. Read
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