Top Marketing Services Headline that a Marketer should be aware of ( March 13, 2020)

Campaign and Advertising News

1. #BMW has changed its logo after 23 years. This has ostensibly been done to have better digital communication.
2. #Helo, the regional social media platform has come up with its new campaign #HeloPeMilo. Conceptualized by #LeoBurnett, the ad highlights the consumer insight of people being more comfortable expressing themselves in regional language. Watch
3. #JBL latest digital campaign #LiveItRealLiveItRaw features Sara Ali Khan as their brand ambassador. Other celebrities who have endorsed JBL include Ranveer Singh, Priyanka Chopra, P V Sindhu and A R Rahman. Watch
4. #RelianceGeneralInsurance has launched its campaign #SochSeZyaad .The feature-driven campaign has been conceptualized by Flying Cursor. Watch
5. #SonyBBCEarth has launched a 360-degree campaign to promote it’s documentary #ClimateChangeTheFacts. The campaign involved promotion on TV, Print, Outdoor and in Cinemas.

Agency News

• #IDFCFIRSTBank has appointed #NetworkAdvertising as their creative agency.
• #TikTok has appointed #McCannWorldgroup as their creative agency.