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Top Marketing Services Headline that a Marketer should be aware of (April 29, 2020)
Campaign and Advertising News
- Khimji Jewels have released its second music video titled “Haathon Mein Haath”. The 12th Cross covered the news regarding the first video on 23rd April 2020. Watch Here
- Kochi police have launched a campaign named 10 Kalpanakal (10 Commandments) featuring actors from the Malayalam film industry. The campaign aims to educate and create awareness among the public on COVID 19. Watch Here
- BBH India in collaboration with independent director Kunal Sawant has created a digital film with the use of emoticons addressing hate forwards on WhatsApp. The film has been developed taking into consideration the Tablighi Jamaat event in Delhi, and the film details the event’s chronology. Watch Here
- OYO has launched a new campaign attempting to create a safer online space for women. The ad highlights harassment women face online taking their social media channel (Instagram) as an example and demonstrates appropriate responses. Watch Here
Agency News
- Scatter has bagged the content marketing mandate for the Salesforce India blog. As their content partner, Scatter will help localize Salesforce India’s blog presence using multiple content formats. Salesforce is a platform that offers CRM software and services.
