marketing news of the day

Campaign Activation News

  1. Piramal’s Lacto Calamine has launched a new digital campaign that spreads a message of having oil-free skin even while working from home by using Lacto Calamine. The campaign has been conceptualized by BBDO. Watch 
  1. has launched a new campaign – “BimaKaro- Aagey Badho”. The campaign narrates four stories showcasing challenges faced by varied consumer segments. Watch 
  1. Medimix has launched a new anthem with Kolkata Knight Riders to spread the message of washing hands and encouraging everyone to keep their hygiene intact. Watch 
  1. RarePlanet- a strat-up focused on uplifting rural karigars has launched a new digital campaign- “#HarGharDurga” to urge consumers to opt for Durga idols made from terracotta by Indian rural karigars. 

Agency News

  1. Essence has bagged the media mandate for Melorra. 
  1. Jaro Education has appointed Mirum India, a Salesforce Gold Consulting Partner, to implement marketing automation solutions. 

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