Top Marketing Campaign and Activation Headlines for today (June 9th, 2020)

Campaign and Advertising News

1. Tata Mutual Funds in a unique way have used Podcasts during the lockdown to expand their digital presence and reach out to a more diverse audience and interact with them in a language familiar to them. The brand has recently launched the second season of “Ishq Bhi Risk Bhi” on aawaz.com. The podcast is an audio-drama aimed at mutual fund investor education. Listen Here
2. Vivo has recently launched 2 ads highlighting the theme “no more selfie glitches”. The 25 and 30 seconds ads feature Aamir Khan, Vivo India’s brand ambassador as an uncle who’s solving his nephew’s selfie problems with the V19. Watch Here 1, Watch Here 2
3. Tata Pravesh – a steel doors brand from Tata Steel has released a digital ad film called #OpenHope. The 1:15 minutes video is a sequel to the video previously released by the brand called #DoorsofIndia during the lockdown. The video highlights life getting back to normal as the lockdown restrictions are being removed in many parts of the country. Watch Here
4. Dabur has launched a new campaign “Mitti se Jude”. The 1:20 seconds video highlights the brand’s 135-year-old legacy of protecting the Health and Well-Being of every Indian household. Watch Here
5. WOW Skin Science, a skincare and wellness brand, on World Environment Day launched a campaign #TrashYourSpam. The campaign highlights the less talked issue of Digital pollution and urging Indian millennials to contribute to the environment by clearing their spam mails. The campaign has been conceptualised and executed by Tonic Worldwide.  See here What is digital pollution? One of the main forms of digital pollution is called ‘dormant pollution’ – created due to storage of emails. All emails stored in a mailbox make many servers run uninterruptedly in data centres, contributing an additional 2% to the already rising CO2 emissions of the planet.
6. Urban Company is set to launch its UC Safe Salon campaign. The campaign encourages women to try Urban Company salon services while reassuring the hygiene aspect. The campaign will be launched through a TVC featuring TV veterans Neena Kulkarni and Shweta Tiwari highlighting UC services availed by them during the lockdown.
7. Valvoline, a lubricants and automotive services brand and professional Spanish football club, Sevilla FC, have announced a 3-year partnership, which includes Valvoline appearing on the sleeve of the Men’s First Team. Virat Kohli is the ambassador of the brand for its India operations.

Agency News

1. Bang In The Middle, recently announced an alliance with Mumbai based music agency Songfest India. The two agencies will collaborate to create innovative music-based digital content solutions for brands.