Campaign and Advertising News
- Fevicol’s new social media ad copy is an interesting play of the famous song “Ek Ladki ko Dekha to Aisa Laga”. The ad has been designed by the digital agency Schbang. View
- Swiggy launches a digital activation on Instagram called ‘The Genie(US) Sunday Potluck’. The idea entails a group of people making one dish each and getting it delivered to their friends using Swiggy “Genie”, the hyperlocal delivery service of Swiggy. View
- PETA launches a print campaign in Delhi and Mumbai. The ad that appeared in the leading Newspaper highlights the pitiable conditions in which animals for meat are kept.
- PETA launches another ad campaign on the occasion of World Environment Day. The ad features Rakul Preet Singh and urges people to turn vegan.
Agency News
- Nikon India awards digital and creative rights to ROI Mantra.
- Adidas signs Manushi Chhillar as a brand ambassador. She joins the list of 20 odd celebrities endorsing the brand including Ranveer Singh, Rohit Sharma and Hima Das.
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