Campaign and Advertising News
- Union Ministry of Health and Family Welfare launches a campaign urging people to go back to work while taking all precautions. Directed by R Balki, the 1-minute 30-sec film features Akshay Kumar. Watch
- Mahindra Lifespaces’ in its latest campaign “Is Ghar Ki Bahot Yaad Aayegi” urges people to hold on to lockdown memories. The 1 minute 45 seconds video has been conceptualized by Network Advertising. Watch
- LinkedIn has relaunched its campaign #InItTogether in India with a new video on LinkedIn. The 1-minute 20-sec video highlights how the power of the community is helping professionals stay productive. Watch
- Emami launches an influencer campaign on TikTok called #NavratnaCoolChampi. The campaign executed by MAD Influence involves Salman Khan urging his followers to record their own #Champi dance moves synchronized with his latest campaign song. Influencers are being used to take this to their followers. Watch
- Dhara in association with Radio Mirchi launches an activation called #ZaraSaBadlaav. The video-based song sung by the RJs urges people to use local products. Watch
- PepsiCo signs Sonu Sood for its Instagram campaign.
Agency News
- Sociowash has been awarded the digital mandate for the real estate brand ATS.
- Gemius Design Studio has been awarded the Creative and Digital mandate for Parvati Fabrics Ltd
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