Campaign and Advertising News
1. Tata Motors Finance launches a digital film ‘The Sounds of Lockdown’. The film uses the power of sound and the amalgamation of the everyday activities to relive the memories of normal life that everyone is missing these days. Logicserve Digital has created the film. Watch
2. Vaseline launches a new ad that focuses on softening hands, instead of sanitising them. The ad is Vaseline’s way of paying tribute to frontline workers and chooses to highlight what happens to hands that are repeatedly washed while working, while on duty (as a doctor), or while performing other activities (such as making masks). Watch
3. Saregama has released a digital campaign. The video, ideated and created by their team and their agency partner The Womb, touches on the need for entertainment in the lives of the elderly, and how powerful music can be to help them sail through the current situation. Watch
4. ASCI publishes an ad that reminisces quarantine in the times of coronavirus. The ad portrays the use of Bell Telephones and wishes to remind the audience that nobody is alone in isolation if they possess one of these devices.
Agency News
- Ace2Three Rummy, India’s pioneering Online Rummy platform, has got on board Tilt Brand Solutions as it’s Brand & Communications consultants.
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