Campaign and Advertising News
- Bingo!, the snacking brand from ITC, along with brand ambassador Ranveer Singh used Zoom video calls in an attempt to cheer up people whose spirits were dampened during the lockdown. This being under their initiative #BingoConnecting
- Hershey India has launched the ‘#HappyAtHome with Hershey’s’ digital campaign. As a part of the campaign, users will be asked to creation and share from over 100 recipes created by celebrity chef Ranveer Brar
- Colgate launches a digital platform to virtually connect the patients and dentists. Watch
- Myntra launches campaign for the 12th edition of EORS. As part of the campaign, Myntra has launched three parallel 20-second TVCs with Bollywood actors, Hrithik Roshan and Sonakshi Sinha and Tollywood actress Samantha Akkineni. Watch
- Nivea has launched the #SharetheCare campaign on TikTok. It encourages consumers to use the lockdown time to show their loved ones how much they love and care for them in a fun way. Watch
Agency News
- N.K. Proteins Pvt. Ltd., which owns brands like Tirupati, Sunpride & Pankaj Oil has awarded the digital mandate to Rioconn Interactive, full-fledged creative communications and digital marketing agency based in Ahmedabad.
- Ruchi Foodline, owners of the Ruchi brand of food products has awarded its creative duties to Rediffusion Brand Solutions.
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