Top Marketing Campaign and Activation Headlines for today (June 11th, 2020)

Campaign and Advertising News

The website hosting provider, Bluehost has launched a new digital marketing campaign. The 45 seconds video is trying to inspire small business owners to go online and unlock the potential of their business during the COVID-19 lockdown. Watch Here
Desi Hangover, a fashion brand has launched its campaign ‘Swadesi 2.0’. The 55 seconds TVC launched for the campaign urges the consumers to opt for Indian brands rather than International brands. Watch Here
Babycare brand, Mother Sparsh has released a social media campaign #PlantAndPure. The campaign highlights the role of plant-based baby products in the healthy development and growth of infants. The brand has also roped in FirstCry, along with various influencers to amplify the reach and intensity of the campaign.
Hamdard Laboratories has launched its new marketing campaign #StrongWithHamdard. The campaign emphasises on boosting the immunity system. The brand has launched the campaign for its Unani Medicine products across print, television, social media and radio.

Mars Petcare has awarded its digital mandate to Jack in the Box Worldwide. The agency will handle the digital mandate for Pedigree, Whiskas and IAMS.
PayU India has awarded its creative mandate to AdLift. The mandate was awarded post a multi-agency pitch.
FCB India and Wunderman Thompson have been awarded under the ‘Impact Category” at D&AD awards. Wunderman Thompson for ‘soap with a lump’ ad for their client Lux and FCB India for their initiative titled ‘The Honking Signal’ for the Mumbai Police.