Top Marketing Campaign and Activation Headlines for today (July 6th, 2020)

Campaign and Advertising News

1. Jyothy Laboratories launches ‘vocal for local’, an ad film shot at home. The film narrates the journey of the company’s legacy since 1983 through a song that describes the values of the company. Watch
2. Britannia’s released a new ad and play with the product name Nutri’choice’. The ad urges the audience to make healthy choices, even if they don’t have access to gyms, fitness equipment or the outdoors. Watch
3. Mondelez India and Zee Network collaborate to say ‘Thank You’ to unsung heroes. The collaboration is to show gratitude to those who contribute to our lives every day but often go unnoticed. Watch
4. Prince Pipes appoints Akshay Kumar as its brand ambassador for its recently launched water tanks segment.

5. WhatsApp releases its global brand campaign titled ‘It’s Between You’  in India. They collaborated with film director Gauri Shinde and BBDO India to create two 60-second ads that will go live starting today across TV, digital, and various OTT platforms. Watch
6. Club Mahindra is inspiring people to reignite their passion and zest for travelling, with their digital campaign #LoveIndiaSeeIndia. As part of it, the brand will engage with audiences through the eyes and voice of Ayushmann Khurrana. Watch
7. Mahindra & Mahindra have launched a new brand campaign ‘The Mahindra Classics’, to celebrate the automotive heritage of the Mahindra Group. The campaign will be amplified across all major social media platforms.
8. Philips collaborated with MensXP to release a video titled ‘Fathers: Then vs Now’ across major social media channels. Conceptualised by ILN Studios, the eight-minute-long video is a contrast between fathers in the 90s to those of today. Watch
9. The Body Shop has released a campaign titled ‘Your Safe Space’. The campaign emphasizes that the company has ensured all safety measures to make shopping experience stress free and in an environment that is safe for you even in times such as now. 
10. Sanofi India has released an advertisement for its product Combiflam Plus. The ads are running on various television channels. Watch

Agency News

1. RR Global awards its digital mandate to Admatazz for its brand ‘Bgauss’. The agency will be responsible for creative, search and performance marketing campaigns including paid media and influencer marketing strategies.

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