Top Marketing Campaign and Activation Headlines for today (July 31st, 2020)

Campaign and Advertising News

  1. Dunzo creates a print ad featuring other brand mascots. The concept was first used by BBDO wherein it featured Indian ads in a print ad. Dunzo
  2. Rafale Pan Masala’s old video has been trending on social networks over the last 2 days. The video from 2019 was a play on the French fighter jets Rafale. Watch
  3. Kurkure from Pepsico releases a new video. The 40-sec video created by WPP Lead showcases a family sharing Kurkure. Watch
  4. Panasonic ran a digital activation for the Parent’s day. Users across digital platforms were awarded for sharing stories on why and what they would like to gift their parents on the occasion of Parent’s day.
  5. Himalaya Purifying Neem Face Wash launches a new campaign ‘Pimple-Free Healthy Skin Ka Expert’. The multilingual TV campaign features 2 sisters discussing their pimple problems. Watch
  6. Medimix, the herbal soap brand launches a new campaign. Conceptualized by Leo Burnett the video highlights the need for skin protection when we step out. Watch
  7. Vivo drops Aamir Khan and Sara Ali Khan from their IPL campaign.
  8. Ferns N Petals launches a new Rakshabandhan ad on their social platforms. Watch
  9. Tata Tea has partnered with Vidya Balan’s movie Shankuntala Devi. The partnership will be promoted in a 360-degree campaign. Watch

Agency News

  1. SAP Global has appointed Omnicom Media Group as their media agency.

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