Campaign and Advertising News
- Chandrika, the Ayurvedic bar soap has launched the #BeAyurvedaProtected campaign in Kerala across TV and digital. The film conceptualized by Brand David and featuring Amala Paul highlights the germ protection properties of the soap. Watch
- Online poker portal PokerStars has launched a new campaign called ‘I’m In’. Promoted by M S Dhoni, the video highlights common people playing Poker opposite the cricketer. Watch
Agency News
- Siyaram Cadini, the Italian fashion brand awards its digital media mandate to Yellophant Digital.
- Gem Paints has appointed DDB Mudra as its creative agency.
- Plix the plant-based protein brand owned by Satiya Nutraceuticals has appointed Gozoop as its PR and Digital agency.
- Zee TV has awarded its social media mandate to TheSmallBigIdea.
- IMG Reliance, the talent management company has signed exclusive marketing right for Shikhar Dhawan.
- FLYX the New York-based social network application for personalized OTT content has appointed 80-dB Communications as its communication partner. The agency will handle public relations, influencer outreach, and social media campaigns for the brand.
- ZEE5’s HiPi, the short video platform has awarded WYP Brand solutions the mandate for Mainline, Digital, Social and Experiential media.
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