Stayfree has launched a social media campaign #StayHomeKeepMoving, featuring its brand ambassador PV Sindhu. The campaign includes self-shot videos from the sports star sharing insightful snippets into her personal life, where she spends most of her day in activities that involve fitness and spending time with her family. Video 1 & Video 2
Socks brand, Soxytoes launched an influencer campaign on Instagram. The campaign includes micro-influencers with a following of over 8,000 on Instagram from genres like lifestyle, travel and fashion.
Cred recently used comedian Rahul Subramanian an influencer for its campaign. The influencer has played his famous character “building uncle” in the video. Watch Here
Havells launches new brand campaign on self-grooming #schoolofgrooming. The campaign aims to familiarise the viewers with various aspects of self-grooming and features top celebrity stylists. Watch here
Bumble has launched a digital campaign ‘Love Will Find A Way’. The campaign has been Conceptualised by DDB Mudra and 22feet Tribal Worldwide and is being amplified through content partnerships and influencer activations. Watch Here
Square Yards, a real estate aggregation and transaction platform, has launched an online media sharing contest ‘Meri Wali Home Story’. The contest invites homeowners to share their homemaking journeys with home seekers visiting the Square Yards network, through short videos, images and text. Soha Ali Khan and Kunal Khemu have featured in the campaign.
Vista Rooms has launched virtual celebrations initiative for healthcare workers as part of their CSR campaign. The 1 to 1.5 virtual sessions filled with games and activities would be held every Saturday and would include doctors, nurses, medical staff and other frontline workers.
Voltas has launched a new ad for its dishwasher. The 1:54 minute ad has been completely shot at home and talks about and talks about relieving people of household duties with the help of dishwashers. Watch Here
Dominos has launched a new digital campaign highlighting its safety measures. The two 1.05 minute videos bring out the message that it is safe to order from Dominos now. Video1 & Video2
Mondelez India has released 20 seconds video for its chocolate brand Cadbury Dairy Milk Crispello. The ad has been conceptualized by Ogilvy India. Watch Here
Gulf oil has launched a digital film featuring the football club Manchester United. The digital film brings out a message that the world might have changed but our dreams haven’t. Watch Here
Vectus Pipes has launched a new campaign featuring the recently appointed brand ambassadors, Saif Ali Khan and Kareena Kapoor Khan. The 30 seconds ad has been conceptualized by Oberoi IBC. Watch Here
Procter and Gamble has released a new campaign consisting of two ad films for its hair care brand Head and Shoulders. The ad films show friends over video calls discussing dandruff and hair related issues educating viewers about dandruff issues. Video 1 &Video 2
Flipkart has recently launched social commerce on its refurbished goods platform, 2GUD. It aims to bring influencers and online commerce closer by creating a virtual experience of the look and feel of products.
Scotch-Brite has decided to do away with ‘the woman’ in its logo. This comes after the gender marker was highlighted by communication consultant Karthik Srinivasan in a post on LinkedIn drawing a response from the brand’s marketing head.
Agency News
Mountain Dew has awarded its global creative mandate to Wunderman Thompson. The agency’s Delhi office will be the global hub for managing the creative duties of the brand.
Lotus Professional, the Professional Products Division of Lotus Herbals has awarders its digital mandate to Mirum. The agency will handle social media management, digital strategy and paid media planning & buying for the brand.
Leave a Reply