Top Marketing Campaign and Activation Headlines for today (July 1st, 2020)

Campaign and Advertising News

1. Head & Shoulders has launched a new campaign featuring Bollywood actor Ranveer Singh for its #scalpSwagChallenge. The 72 seconds video includes the actor singing a rap song in line with the movie gully boy. The video is being promoted on Instagram. Watch Here
2. Cadbury Fuse recently released a new ad. The 45 seconds ads mark the return of their famous Gorilla character. The ad in a light-hearted manner highlights how a person behaves when their hunger goes out of control. The ad is on similar grounds to Snicker’s ads. Watch Here
3. BalleBaazi, a Fantasy Gaming platform has launched its new campaign ‘#DumHaiTohYahanKhel’. The 45 seconds digital film features Yuvraj Singh, making his way back into the practice nets. Watch Here
4. Scripbox has launched a new digital campaign ‘Let’s be Wealth Positive’. Two 35 seconds videos have been launched for the campaign in an effort to calm investors during this time of uncertainty. The campaign aims to bring out the message that markets make a comeback in the long run. AD 1 & AD2
5. Medikabazaar, a B2B healthcare supplies company has launched an awareness campaign called “Unlock Rules”. The campaign aims to educate the masses through interesting games and puzzles and emphasizing on the need for high-grade medical gears to help the economy get back to its feet post-lockdown. Watch Here
6. UNESCO has launched a new ad for its campaign “The Next Normal”. The 2:20 minute video uses facts to explain how we differentiate between what’s normal, and what’s not. Watch Here

Agency News

1. British Council has appointed Isobar, India as it digital media agency. British Council provides access to English language training and learning for both students and teachers.
2. Mondelez India has awarded its e-commerce mandate to Wavemaker. The agency will focus on building and scaling the brand and its products through various E-commerce channel partners.