op Marketing Campaign and Activation Headlines for today (July 15th, 2020)

Campaign and Advertising News

  1. Apple launches Season 2 of “Underdogs”. Season 2 is based around Apple employees trying to design a round pizza box while working from home. Watch
  2. NGO Swayam in association with Rediffusion launches #StopDomesticViolence. Promoted through few hard-hitting images the campaign is being run digitally and also in the police stations of Kolkata. View
  3. Edelweiss Tokio Life Insurance launches an ad campaign with COVID hero Sonu Sood. The 1-minute video is based on the insight of how we postpone small celebrations due to lack of money and the Active Income plan can help overcome that. Watch
  4. Motilal Oswal has launched a new TV campaign called “Skin in the Game”. The 1-minute video conceptualized by Mullen Lintas is based on the insight that restaurant owners who eat the food they serve are trusted more. Watch
  5. RBL Bank launches #RahoCyberSafe campaign. The 1-minute video urges users to stay safe from card frauds. Watch
  6. Etsy India has launched ‘Small Talk with the Etsy Collective’. The Small talk series provides useful information for small businesses like GST and Digital payment.
  7. Haldirams has launched a campaign “Delicious bhi Dooriyaan bhi”. The campaign has been conceptualized by Option Designs and highlights safety measures taken by the brand to maintain safety at their stores.

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