Campaign and Advertising News
- “13th Ki Tayyari kijiye”, the teaser OOH campaign is likely to unveil the brand today. Run by Lakshya Media, the creative has tagline like “#13thKiTayyari kijiye, Maggi stock kar lijiye”, “#13thKiTayyari kijiye, Amul Lassi stock kar lijiye” and #13thKiTayyari kijiye, Pepsi stock kar lijiye. The campaign is likely from Zee TV as new episodes start airing today.
- Spotify launches a new ad campaign that promotes its playlists. The 30-sec video has been conceptualized by Leo Burnett. Watch
- #SonyLiv has been asked to withdraw the promo of Undekhi. The promo which involved prank calls about a murder ended up flooding Mumbai police with panic calls.
- Joy, the Kolkata based personal care brand launches an integrated advertising and sampling campaign in Kolkatta. The campaign aims to highlight the care that sex workers and transgenders need. Watch
- SBI Life Insurance launches its new campaign ‘Apno Ki #PoornaSuraksha’. Conceptualize by Mullen Lintas, the 35-sec video features singer Shaan. Watch
- Sunsilk launches a new campaign ‘Duniya mein chaao all the time’ across multiple languages. Conceptualized by Wunderman Thompson, the story is around a hairdresser getting business from home. Watch
Agency News
- Fossil India adds Disha Patani as its brand ambassador. Varun Dhawan already endorses the brand.
- Breathe Oxi which sells Facemasks online has appointed Marcom Avenue as its digital agency.
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