Top Marketing Campaign and Activation Headlines for today (August 11th,2020)

Campaign and Advertising News

  1. Starbucks has launched a new challenge on social media called #StarbucksDance to promote its portable offerings. Radhika Madan and Krystle D’Souza have been appointed as the face of the challenge. Watch Here
  2. TATA Sampann Spices launches its new integrated marketing campaign called #SpiceUpYourHealth. The 35 seconds ad features Tata Sampann’s brand ambassador Sanjeev Kapoor. The campaign will be launched across TV channels in Hindi, Marathi & Bengali. Watch Here
  3. Nutrela Health has recently launched a follow- up campaign to their campaign #DilKiBaat titled #AcchaKyaHua. The campaign focuses on all the good things that happened because of the lockdown. Watch here
  4. Crompton has unveiled its latest multimedia campaign titled ‘Silence Bhi aur Energy Savings Bhi’ for the launch of its new SilentPro ceiling fans. The 35 seconds ad for the campaign has been conceptualised by BBDO India and will be launched on television. Watch Here
  5. Liebherr Refrigerator launches a new 20 seconds ad film to promote its DuoCooling Technology. The campaign was created in partnership with Rediffusion. Watch Here
  6. Porsche India has launched a video series titled “Soul Stories”. The clips feature three Porsche owners from different backgrounds, as they describe their passion in life and revolve around the themes of Inspiration, Balance and Time. Watch Here
  7. Dunzo has launched a six-minute-14-second ad explaining how the brand got its tasks done during the lockdown.  Watch Here
  8. World for All has launched ‘Vocal for Local Pets’ campaign. The campaign highlights the low adoption rates and discrimination that Indian breeds are said to face.
  1. Patanjali is considering to bid for title sponsorship of IPL 2020 after Vivo backed out.
  2. Melange, the ethnic wear label by Lifestyle, has appointed actor Deepika Padukone as its brand ambassador in line with the launch of their new collection.

Agency News

  1. Storia, a food and beverage company awards its digital mandate to Gozoop. The agency will take care of the brand’s presence across social media and other digital platforms.
  2. Cane Juicery, an Indian sugarcane juice brand has awarded its digital and media buying mandate to Yellophant, an agency based out of Mumbai.

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