Campaign and Advertising News
- Century Ply launches a new campaign highlighting its “Germ-Free” collection. The 30-sec video has been conceptualized by Wonderman Thompson. Watch
- Colgate launches a new campaign “Begin with a smile”. The 35-sec video conceptualized by McCann shows a family getting together without a mask post COVID. Watch
- Pepper Fry launches Swadeshi Sales 4th to 17th August. Conceptualized by L&K Saatchi and Saatchi, multiple videos showcase carpenters and also promote the sale. Watch
- Wonder Cement launches a social media campaign thanking its dealers. Watch
- Vivo planning to pull out of IPL this year.
- Perrier, the packaged drinking water brand has launched an influencer campaign. Influencers are encouraged to showcase different drinks that they can make using Perrier. Watch
- Madhya Pradesh Tourism Board launches the #BufferMeinSafar campaign. The campaign promotes National Parks and wildlife sanctuaries of Madhya Pradesh and mentions that they are ready to host tourists following all the safety guidelines.
Agency News
- upGrad onboards The Womb as their creative agency.
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