Public relations more commonly referred to as PR has distinct advantages over traditional advertising. It can be used both to build the brand as well as comes very handy for crisis management. With proper planning, PR or Public relations can also turn out to be a low cost per reach method of advertising. However, there are limitations to doing PR. First and foremost is the lack of control and impact in the short run. As the schedule of PR is not fixed, planning other activities around it becomes tricky. Another challenge that brands face while using PR is the lack of “PR Worth News”. Publications don’t want to carry News that is regular or already covered. New News and relevance for the readers become paramount in determining which News will get carried as PR and which ones will not.
Overall PR is a harder working model to execute but very beneficial in terms of the output. As a marketer, I would strongly recommend including PR as an integral part of any product launch/relaunch.
To execute your PR strategy, it is important to engage with the right PR agency. These agencies help you not only with getting the right coverage but also in formulating the right content strategy for your brand. Here is the list of top 10 PR Agencies in India. The list of top PR agencies in India is sorted alphabetically.
The ranking of top PR agencies in India can also arrive at the basis of their specialization. Few agencies are good at brand communication whereas there are few which specializes in crisis management. It is also important at this stage to understand the different services that a PR agency can offer. Depending on your requirement, you can select the right agency from the list of top 10 PR agencies in India.
What are the different services offered by PR Agencies?
- Brand Communication
- Digital Communication
- Crisis Management
- Corporate Communication
- Press Release
- Financial Communication
- Press Conference
- 20:20 Media
20:20 MSL is one of India’s largest Public Relations firms and is a part of MSL Group. It offers to its clients PR services including corporate reputation management, strategic media relations, analyst relations, social media, crisis and issues management, events and activation services. 20:20 MSL has offices in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Hyderabad and Pune.
Popular Campaigns: Among the popular campaigns of 20:20 MSL includes Coca Cola India’s Fruit Circular Economy, Facebook – A platform for Women to connect, Vicks Touch of Care and Hindustan Petroleum Roads that Honk
You can visit the official site of 20:20 Media by clicking Here
- Adfactors PR
Ranked among the top 10 in India, Adfactors PR is India’s leading PR Agency. Considered a full-service PR agency, they have clients from multiple sectors across cities of India. Adfactors PR has physical offices in Mumbai, Delhi, Bangalore, Pune, Chandigarh, Jaipur, Lucknow, Ahmedabad, Bhopal, Vadodara, Kolkatta, Chennai, Hyderabad, Kochi, Goa, and Bhubaneswar. Adfactors PR has won multiple awards including PR Awards Asia’s South Asia Agency of the Year for four consecutive years – 2018, 2017, 2016 and 2015. Adfactors has also won The Holmes Report’s ‘Asia-Pacific Corporate-PA Consultancy of the Year’ in 2018, ‘Asia-Pac Financial Consultancy of the Year’ in 2015 and 2013, ‘Global Financial Agency’ in 2015, and ‘Global Corporate Agency’ in 2016. In 2014 and 2016.
Services offered by Adfctors PR include Corporate Communication, Capital Market Communication, Crisis Communication, Public Affairs,Consumer Communication, CSR, Experiential PR, Press releases, events and Press conferences.
Popular Campaigns: Among the popular campaigns of Adfactors PR is ‘Tourism by Tourists.’ for Goa Tourism, SpiceJet PR Campaign, Drawing Cheers for Premier Futsal, Cochlear India – Joy of hearing and Getting Pockets in every Pocket for ICICI Bank
You can visit the official site of Adfactor PR by clicking Here
- Avian Media
Avian Media is a part of WE Communications and is a leading integrated communications agency in India. It has been ranked as the best agency in India at Fulcrum Awards and Sabre Awards. IN 2018, Avian Media was the only PR agency to be featured in the Top 50 India’s Best Place To Work in the Mid Size Workplaces category.
Services offered by Avian Media include Public Relations, Public Affairs, Digital Media and Digital Planning and CSR communication.
Avian Media has physical offices in Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Pune.
Client List: The client list of Avian Media includes Niti Aayog, Amazon, Samsung, Fortis, Maruti Suzuki, Dell, Sony, Philips, eBay, Asschom and Master Card.
You can visit the official site of Avian Media by clicking Here
- Concept PR India
Concept PR is one of India’s premier, full-service Public Relations companies with a specialty in Financial communications. Concept PR claims to have worked with 30% of the top 200 companies on BSE and 35% of the companies listed on Nifty. With physical offices in 9 cities and an affiliate network in 36 cities, Concept PR has a Pan India reach. Concept PR is headquartered at Queens Mansion, Prescot Rd, Next To Cathedral School, Azad Maidan, Fort, Mumbai, Maharashtra 400001.
Services offered by Concept PR include Launch events and roadshows, PR Services, Perception management services, and Image enhancement services.
Client List: Client list of Concept PR includes TAFE, Religare Enterprise, Vibgyor High, Quess Corp, BIBA, K Raheja Corp, Medgenome, Mahanagar Gas Limited, Mcnroe Consumer Private Limited, Malta India, Tata India Marathon, and Coca Cola
You can visit the official site of Concept PR by clicking Here
Edelman is one of the largest PR firms in India. Started in 1990, Edelman works with Indian, Multinational as well as government organizations. Edelman India has a strength of over 300 professionals. Edelman has a physical presence across eight locations and one of the largest representative network covering 200+ cities in India.
Edelman was voted as one of India’s Best Companies to Work For by the Great Places To Work Institute in 2013, and South Asia PR Agency of the year – India by Campaign Asia Pacific for 2012, 2013, 2015 and 2017. Other accolades and awards for Edelman include awards from PR Week, Sabre South Asia, Sabre Asia Pacific, Fulcrum Awards, and Campaign India among others.
Client List: Client list of Edelman include Audible, Gap, Western Unio, Canola Council of Canada, Nissan, Under Armor, Taj Hotels, IPE Global, KFC, Tata Power, Tata Global Beverage Limited, Microsoft India, and Government of Rajasthan among many others.
You can visit the official site of Edelman India by clicking Here
- Genesis BCW
Genesis BCW is one of the permanent features in India’s top 10 PR agencies. Following the merger of Burson-Marsteller and Cohn & Wolfe in Feb 2018, Genesis Burson-Marsteller has been rebranded as Genesis BCW. Founded in 1992 by Sagar, Genesis PR became part of the Burson-Marsteller global network under the WPP Group in 2005, was rebranded Genesis Burson-Marsteller and finally Genesis BCW in 2018. Services of Genesis include Brand Communication, Crisis Management, Corporate Communication, Content Strategy, Digital Strategy, and Public Affairs. Genesis office locations are in Mumbai, Bangalore, Delhi, Chennai, Hyderabad, and Kolkatta.
Client List: The client list of Genesis BCW includes Medela, Star Sports, P&G, Safilo, Tata Sky, Zee, M&S, Monster India, Red FM, and Maruti Suzuki India. Genesis won the award in the category of the Best use of Social Media for their client Hello 6E. Genesis also won Gold for Make in India Week campaign. In the technology segment, Genesis won the gold award for Yu. In the public sector award list at IPRCAA, Genesis won the Gold award for Mission Indradhanush – One shot against seven deadly diseases.
You can visit the official site of Genesis BCW India by clicking Here
- Media Mantra
Founded in 2012, Media Mantra is one of the fastest-growing PR agencies in India. Media Mantra ranks in the top 10 PR agencies of India, owing to their fast-paced growth over the last 8 years. Media Mantra has offices in Delhi, Bangalore, Chennai, Pune, and Mumbai. As per The Holmes report 2019, Media Mantra was recognized as the 9th fastest growing PR firm globally and 2nd fastest growing PR firm in the Asia Pacific region. Media Mantra offers customized PR and strategic communication frameworks for businesses across industries.
Media Mantra offers services in the fields of Public Relations, Digital Marketing, Crisis Communication, Social Media Management, Event Focused PR, and Launch PR.
Client List: Client list of Media Mantra include Gleeden, IVCA, Knowlarity, Liferay, MyOperator, AGS, 24Seven, Aakash, Blaupunkt, Bonjour, Easydayclub, and FIITJEE among many others.
You can visit the official site of Media Mantra by clicking Here
- Perfect Relations
Perfect Relations is another regular feature in the top 10 PR firms in India list. Perfect Relations was started by Dilip Cherian, Editor Business India and Bobby Kewalramani who had worked in leadership position roles with The Times of India, The Sunday Mail, and the Observer. Perfect Relations is present in 16 cities of India through its physical offices and associate network. Perfect Relations has offices in Delhi, Mumbai, Bangalore, Pune, Hyderabad, Chennai, Kolkatta, Ahmedabad, Chennai, Chandigarh, Jaipur, Goa, Guwahati, Gurgaon, Goa, Bhubaneshwar, and Dehradun. In the IPRCAA Awards 2016, Perfect Relations won Silver Medal in Crisis Management Category for their work in handling Air India’s crisis.
Client List: Client list of Perfect Relations include Marico, Uninor, Coca Cola, Saffola, Air India, Bookmyshow, Castrol, Cleartrip, eBay, Epson, Godrej, Hyatt, Maxx, Dupont, Metro, Posco, AIG, Max, Skoda, Thomas Cook, HSBC, Money Gram, and Citi Bank among many others.
You can visit the official site of Perfect Relations by clicking Here
- Value 360
Value 360 Communications which was formed in 2003 specializes in handling early-stage business. Value 360 is headquartered in New Delhi, consistently ranked among the Top 10 PR companies in India. Value 360 has physical offices in Mumbai, Bangalore, Chandigarh, Lucknow, and Kolkata. Value 360 offers to its clients Media Relations, Digital Media Promotions, Investor and Analyst Relationships, Crisis Management and Reputation Management.
Client List: The client list of Value 360 are primarily from the startup and early-stage companies. Clients include Carzonrent, Cardekho, Ixigo, Snapdeal, Olx, GoIbibo, Lenskart, Wego, Naaptol, PayU, Shopclues, Greendust, Fabfurnish, Zansaar, Bluestone, Food Panda, Taxiforsure, Car Trade, Meritnation, Practo, Akosha, Housing, Hitachi, Fujitsu, Panasonic, Toshiba, Nissan, Maruti, Firefox and BMW among others.
A few of the success stories of Value 360 work includes positioning Snapdeal from a garage sale brand to an established e-commerce player.Housing.com was another success story for the PR firm. Being a late entrant to the category, Housing.com managed to establish itself as a new force to reckon with.
You can visit the official site of Value 360 by clicking Here
- Weber Shandwick
With over 2 decades of experience in Public Relations, Weber Shandwick is one of the leading global public relations firms in India. Weber Shandwick’s areas of expertise span a range of sectors and disciplines, including consumer marketing, corporate reputation, B2B, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications, and crisis management. Weber Shandwick has offices in Mumbai, Bangalore, and Delhi.
Weber Shandwick was awarded the Silver Prize in the category of Public Affairs for their work of Daughters of Mother India for the Vibha Bakshi brand. The same work also won The Silver award in another category of CSR and Not for Profit brand work. Weber Shandwick has also been the recipient of multiple awards across various PR forums in India and across the world.
Client List: Client list of Weber Shandwick include Save The Children, redBus, and Vibha Bakshi. The film used for Vibha Bakshi is now a mandatory part of the National Police Academy curriculum, and has generated 31 million Twitter impressions and received 82 media placements. Most importantly, there has been a 20% increase in sex crime reporting.
You can visit the official site of Weber Shandwick by clicking Here