Headlines for today (March 4th, 2021): Top Marketing Campaign and Activation

Campaign Activation 

1. Aaj Tak as part of the on-going #AajTakSabseTez campaign launched the second film of the series. The film titled ‘Achaar Gully’ highlights how Aaj Tak does not conform to the growing trend of spicing up news.

2. Maggi’s new ads focus on ‘special masala’ and its pan-India appeal. The ads come with the tagline ‘Try toh kijiye!’ and urge customers everywhere to dig in, promising hot and spicy flavours.

3.Pepsi India has released a new ad for its zero calories cola– Pepsi Black. The 30-second spot is an announcement that the beverage is now available in a fountain cup at Burger King India outlets.

4.Panasonic’s has unveiled its #MeetTheFuture campaign comprises three films on washing machine, refrigerator, and plugs and switches. It highlights Panasonic’s commitment to make everyday lives of consumers comfortable, convenient and connected in a true sense.

Agency News 

1.The agency’s focus will be on further building and strengthening equity for the brand and managing the entire portfolio of sub-brands of ITC Bingo in India.

2. Indigo Consulting’s digital marketing teams to integrate with Publicis Worldwide to create a strong 300-member agency capable of providing the entire suite of brand building communication services from strategy to creative across mainline, digital & social, with data at the centre.

3. Havas Creative India bags the digital communication mandate for ITC Bingo. The agency’s focus will be on further building and strengthening equity for the brand and managing the entire portfolio of sub-brands of ITC Bingo in India.