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- Pepsi has launched a new campaign with its iconic tagline “Har Ghoont Mai Swag Hai” featuring Salman Khan.
- Paytm has launched a new campaign “Har Ghar ka, Desh bhar ka– Paytm, Proudly Indian”. The ad film highlights how the company has stood by every Indian in a year filled with difficulties.
- Charmacy India, a global makeup brand, has appointed Filter Coffe Co to handle its digital and asocial media duties.
- PagarBook has appointed One Source, an integrated marketing consultancy, to build the brand’s visibility.
- Lodha Ventures has appointed Blue Lotus Communications to handle its PR duties.