Campaign Activation

  1. Pepsi has launched a new campaign with its iconic tagline “Har Ghoont Mai Swag Hai” featuring Salman Khan.
  1. Paytm has launched a new campaign “Har Ghar ka, Desh bhar ka– Paytm, Proudly Indian”. The ad film highlights how the company has stood by every Indian in a year filled with difficulties. 

Agency News 

  1. Charmacy India, a global makeup brand, has appointed Filter Coffe Co to handle its digital and asocial media duties. 
  1. PagarBook has appointed One Source, an integrated marketing consultancy, to build the brand’s visibility. 
  1. Lodha Ventures has appointed Blue Lotus Communications to handle its PR duties. 

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