Campaign and Advertising News ITC Sunfeast has launched a virtual musical concert under its campaign #StayStrongMoms. Celebrity musicians as Usha Uthup and Kunal Ganjawal will connect live from their homes. The concert includes chat with them and their families, especially the mothers in the house, and virtual musical performance. Apparel brand Blackberrys has launched a …
Campaign and Advertising News Linc Pen in its latest ad is asking users to try refills instead of throwing away the pens. Wunderman Thompson India the creative agency has worked on a business insight that there is a brand choice for consumers every time they buy a new pen, whereas refill ensures brand control. This …
Campaign and Advertising News Licious launches its new digital campaign. The ad conceptualized by Ogilvy and shot within the norms of lockdown features people cooking at home. Watch Delhi HC has restricted Lifebuoy from playing an ad where it compares itself with Dettol Antiseptic Liquid. Dettol pleaded that Dettol liquid is a “drug” whereas Lifebuoy …
Campaign and Advertising News MG Motor India has come up with a new song of solidarity, titled ‘Raftaar Wahi Hogi’. The video was created by MG Motor’s employees and dealer partners. MG Motor India has collaborated with Dr. Rahat Indori and Delhi-based Sufi Rock Band – Faridkot for the composition. Watch Here Marriott International has …
Campaign and Advertising News RED FM launches ‘Mind Detox with Padma Bhushan awardee Sri M’, an on-air and digital initiative to help people stay calm during the nationwide lockdown. Oyo in the light of Covid-19 has released a few videos promoting social distancing and the role of essential services heroes. These videos are live across OYO’s …
Campaign and Advertising News Flipkart launches its TV and Digital ad campaign promoting its stay at home reality show ‘Entertainer No. 1’. The ad features Varun Dhawan and the ad was shot by Dhawan at his home using a phone. Watch After Dettol, RB is using its other flagship brand Lizol to educate people on …
Campaign and Advertising News Godrej Appliances’ latest social media video features its employees doing household chore during the lockdown. WatConsult, the digital media agency conceptualized the video which is a collage of images and videos. With a complete ban on commercial shoots, brands have been innovative in getting creative for their campaigns. Watch Similarly, Amul …
Campaign and Advertising News KIA Motors launches its social media campaign ##RewindKia. The campaign featuring Jim Sarbh. urges people to use the lockdown as an opportunity to rewind. The videos have been created by editing existing ads. Watch Rohit Sharma has been appointed as the brand ambassador of CricKingdom, a Dubai based cricket coaching academy. …
Paytm recently launched its #Nobodygoeshungry campaign on social media to encourage people to donate on the app and contribute to serve meals to daily wage earners. Paytm partnered with KVN Foundation to serve meals to people. The Free Press Journal (FPJ) has partnered with the creative agency Rediffusion for its public awareness ad. The campaign …
Campaign and Advertising News Surf Excel in its new COVID related ad has tweaked its iconic catchphrase Daag Ache Hai. The ad created by Lowe Lintas, #DaagGharPeRahenge, talks about how all the things we are used to the outside will wait for us, while we stay at home. Watch Network18 has launched the #MakeYourOwnMask campaign. …