Headlines for today (March 1st, 2021): Top Marketing Campaign and Activation

Campaign Activation  1. Meesho has launched a new TVC to create awareness about the wide range of products available on the platform for micro-entrepreneurs to choose from, share with their customers and make earnings towards their small-scale businesses. 2.This Pongal, TVS Motor launches campaign for TVS Scooty Pep+ exclusively for Tamil Nadu. The TVC shows …

Headlines for today (February 26th, 2021): Top Marketing Campaign and Activation

Campaign Activation  1. Dove soap calls out pre-marriage scrutiny of bride’s weight, height, colour, hair; takes ‘Real Beauty’ stance with the #StopTheBeautyTest campaign. It featured the real-life stories of five women. All of them faced the harsh examiner called society at the exam one can call an “arranged marriage meeting”. 2. Tata Sky’s campaign is …

Headlines for today (February 25th, 2021): Top Marketing Campaign and Activation

Campaign Activation  1. In KFC India’s latest campaign for their new range of Value Burgers, Anil Kapoor gets his ‘burger beliefs’ reinstated by the Original Celebrity Chef – Colonel Sanders himself.  2. Spice Money, has rolled out its first-ever mass brand campaign ‘Spice Money Toh Life Bani’ featuring its brand ambassador Sonu Sood. The campaign …

Headlines for today (February 23rd, 2021): Top Marketing Campaign and Activation

Campaign Activation  1. Dewar’s premium soda water has launched its first digital commercial in India featuring a double wedding, bringing together the brand’s Scottish heritage with the traditions of India. The Ad innovatively captures the soda water’s double filtration process by showcasing the coming together of two distinct celebrations in a vibrant wedding. 2. Gas-O-Fast …

Top 10 Graphic Design Agencies and Freelancers in Chennai

If you believe that without compelling visuals, a brand can sustain itself, think again. In one way or the other, brands will need to visually communicate the characteristics, benefits, and differentiators of a product or service to the target clients and prospective customers.  Research states that 90% of the data transmitted in the human brain …

Headlines for today (February 18th, 2021): Top Marketing Campaign and Activation

Campaign Activation  Digital Campaign 1. Navneet released a digital campaign announcing the launch of the new Navneet DigiBook which will enable students to do #SmartTayari, taking studies a notch higher in terms of comfort and accessibility.  TVC Campaign  2. PepsiCo India unveils a brand new ‘Energy Bole Toh Sting’ campaign encouraging consumers to electrify their …

Headlines for today (February 17th, 2021): Top Marketing Campaign and Activation

Campaign Activation  1. Panasonic, an electronics major, has launched a new campaign “Spray nahi chill karo” with its new range of air conditioners (ACs) under the HU series. These ACs come enabled with “nanoe™X technology that can inhibit bacteria and viruses, including 99.99% of the novel Coronavirus. 2. Asian Paints features Bollywood actor Ranbir Kapoor …