Campaign Activation
- Weikfield has launched its first-ever brand campaign “Weik up Life’s Little Moments” to promote its custard and pasta products. The campaign has been conceptualized by Grey Worldwide.
- mCanvas, an experiential storytelling ad platform for small screens launched a new pan-India campaign. The campaign has three interactive mobile ads for Fevicol which uses speech recognition and the accelerometer and gyroscope motion sensors to provide users with a sensory-rich experience.
Outdoor Ad
- ITC’s snacks brand Bingo! launched an outdoor ad campaign to showcase its Mad Angles’ newly designed packaging. The animated billboard features the chip leaping out of the old packaging into the new.
Agency News
4, Krish.e, farming as a service business, has appointed Digital Refresh Networks as its creative and digital marketing solutions company.
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