Campaign Activation 

1. Groww has launched a new ad campaign. The campaign aims to put the spotlight on the sensitive issue of gender-based wealth gap and argues that every investment made by women on its platform, helps in bridging the gap between men and women when it comes to ownership of wealth.

2.Welspun Foundation for Health & Knowledge launched the #LeapBeyond campaign. Led by Welspun Super Sport Women program, the brand campaign aims to curate and share inspirational stories of female athletes who have overcome seemingly insurmountable hurdles on their path to success. 

3.Cadbury Perk and Alia Bhatt return to the brand’s ‘light’ proposition in new spot ‘Perk khao, light ho jao’  attempting to land the message that Perk is the light chocolate in a fun manner through the route of levitation.

4.LinkedIn has launched its first global integrated campaign for International Women’s Day 2021 with creators, content and community at its heart. The campaign sees LinkedIn bring together influencers and its community to share content that helps and supports women, creating global engagement across the platform.

Agency News 

1.Chingari proudly announces its partnership with BandEdge, renowned music and talent agency, to promote budding talents like singers, backstage musical bands, upcoming stars, lesser-known and talented singers, dancers.

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