Campaign Activation 

1.Coca Cola releases the desi version of ‘Turn up the rhythm’ campaign that shows people dancing after consuming the beverage.

2.Spotify India has launched a new campaign that focuses on building awareness around podcasts and the role audio content can play in a listener’s life, especially as a supplementary addition to their primary activities throughout the day. 

3.Blue Star, the air conditioning and commercial refrigeration company is promoting its range of powerful air coolers in the latest ad campaign featuring brand ambassador Virat Kohli. 

4. Asian Paints’ campaign ‘Budget wala paint’ promotes Tractor Sparc Emulsion as an affordable emulsion for the value-seeking customer to deliver quality products at a reasonable price. 

Agency News 

  1. Enormous Brands has bagged the creative mandate of Rapido to handle the creative duties of coming up with the brand campaign and other subsequent campaigns.

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