Campaign Activation 

1. Mamaearth, the personal care startup has launched its national television commercial featuring Shilpa Shetty Kundra, highlighting the goodness of natural ingredients in their face wash product. The film reiterates the brand’s core purpose of propagating ‘Goodness Inside’ in products and actions.

2. MG Motor India has launched a new campaign to highlight women’s day to be celebrated #NotJustForaDay. In the automobile industry where men outnumber women, MG Motor has been consciously taking steps to counter gender bias and have a more inclusive workforce. 

3. Star Sports is kick-starting the VIVO IPL 2021 with their new campaign – ‘India Ka Apna Mantra’. The campaign is seen saluting the attitude of a generation that is redefining conventional rules of the game to overcome seemingly insurmountable challenges.

4.Dabur introduced The Khul Kar Jiyo, Surakshit Raho campaign focused on policemen, security forces, watchmen, security guards and newspaper vendors working late nights in New Delhi.

5.Ashirvad Pipes advertises anti-bacterial layered water storage tanks in their new ad campaign. The campaign is to make Ashirvad, a name synonymous with pipes and CPVC fittings, a well-known brand in a category cluttered with local, unbranded, and celeb-dependent names.

Agency News 

1.Wondrlab has added one more prestigious business to its roster by winning the mandate for Possible.Wonderlab will help the brand build awareness and formulate a repositioning strategy within the Indian market, with a go-to-market plan for wider reach.

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