Campaign Activation 

1. Zomato’s ongoing ad campaign associates each day of the week with a particular cuisine. The brand has put out ad films for each of the seven days of the week. For example, Mondays are for healthy eating, Wednesdays are for Oriental food, Thursdays are for Italian cuisine, Saturdays are for Biryani, and so on.

2. Paytm, in partnership with Dentsu Impact India, launched a film ‘The Divide’ on the occasion of International Women’s Day that centres around the topic of men always handle the finances better putting them in control. 

3. Max Fashion’s new initiative #YouAreSoBeautifull creates a strong resonance with women by celebrating the journey of womanhood throughout the year.

4. NuShakti launched a campaign showcasing a simple way to follow a routine that can help build immunity via its product. The campaign urges consumers to adopt home food fortification of daily staple foods. 

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