Campaign Activation 

1. Pepsi has launched a new summer campaign an extension of Pepsi’s Har Ghoont Mein Swag campaign, featuring its brand ambassador Salman Khan and will be amplified across TV, digital, outdoor and social media with a 360-degree surround sound.

2. Possible, a Bengaluru based company which offers research driven nutrition service and food products that leads to sustainable health, weight loss and management of lifestyle diseases, has announced Sania Mirza as their brand ambassador. 

3. As part of the ongoing #AajTakSabseTez campaign, Aaj Tak, today launched the third film of the series. The film titled ‘Afwaah’ features Aaj Tak’s star anchor Anjana Om Kashyap and demonstrates the adverse effects of rumour mongering in news which if unchecked poses a danger to the society at large.

4. Rapido, India’s largest bike taxi platform, today announced the launch of its new 360-degree marketing campaign #GoOhhWithRapido, that highlights the benefits of using the Rapido service, especially if you are a peak hour traveller.

Agency News

  1. Digital Refresh Networks (DRN) bags the digital mandate for Kisan Konnect. The organisation will be offering a digitally driven holistic approach right from planning, content, creative making, influencer marketing among other leading services.

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