How to hire an SEO Consultant or an agency?

If you are running a web-based business, a question that you would surely come across is how to hire an SEO Consultant or an Agency? What kind of questions should you be asking the consultant in the selection process? There might be questions on the process itself. What should be the selection process to hire …

6 components of an effective media planning brief

A media planning brief is the foundation of a successful marketing campaign that summaries the client’s vision and objectives for his/her campaign.  It’s a small piece of a document made by the client for the media agency that outlines the overall strategy of the product to meet the stated goals and objectives of the campaign.  …

How to choose the right Creative agency for your brand?

One of the questions that most advertisers will have throughout their career will be “How do I pick the right creative agency?” Throughout their career because picking the right creative agency is a mix of science, art, and luck. While I will not be able to share much on the luck part, the blog is …