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Campaign and Advertising News
- #FreeFire, the mobile battle royale game has launched its new campaign #IndiaKaBattleRoyale. The campaign is led by digital and supported through outdoor. The campaign highlights the key unique selling points of Free Fire – Memory, Battery, and Time. Watch
- #Lifebuoy follows #Dettol by launching its Handwash influencer campaign on TikTok called #LifebuoyKarona. Famous TikTok influencer Awez Darbar features for both the brand campaigns. Lifebuoy Dettol
- #Symphony air cooler launched its summer campaign #KholDoKhidkiChalaoSymphony. The campaign is different in 2 aspects. Firstly, Symphony decided to go ahead with the campaign despite lockdown. Secondly, for the first time, an Air Cooler is going directly against the AC segment by highlighting perils of a closed window needed to run an AC. Watch
- #HP a leader in laptop and workstation brand will produce a content series entitled #FutureX. Produced in partnership with its media agency PHD, VICE and The Economist, FutureX will be around technology and trend shaping the workforce of the future. Brands have actively been taking the content route for branding.
- #Kamdhenu Paints has launched an activation campaign on Facebook to raise awareness about Covid. Users are asked to replace their profile picture with Kamdhenu Paints badge, tag your friends and take a pledge to follow safety guidelines.
- Viviana Mall in partnership with Thane Police launch #MeraFarzHai. The movement aims to tackle the menace of sexual harassment and build a safer world for women .