Top Marketing Services Headline that a Marketer should be aware of ( March 24, 2020)

Campaign and Advertising News

1. #DairyDay Ice Cream has released its summer campaign #GoodnessIsGood. The film has been conceptualized by Famous Innovations and the ad celebrates small efforts that spread happiness. Watch
2. #PokerBaazi has launched a digital campaign promoting their Poker Tournament #EndBoss. The rap based video highlights the fun and prize money associated with a Poker tournament.   Watch
3. Joining the bandwagon of brands customizing their messaging to reflect the current issues, #BajajAllianzLife has come up with a digital campaign, #DooriHaiZaroori urging people to maintain social distance. Watch
4. Similarly, #Dineout changed its Twitter tagline to #DineoutLater.StayHomeNow. On Junta Curfew day, Dineout also created a FB event where anyone could join the virtual lunch.

Agency News

1. #KhushiAdvertising a Cinema and BTL activation media agency used their more than 50 digital screens across 9 airports to play a video of clapping and ringing bells on the Janata Curfew day. Watch