12thCross

Top Marketing Services Headline that a Marketer should be aware of ( March 23, 2020)

Top Marketing Services Headline that a Marketer should be aware of ( March 23, 2020)

Campaign and Advertising News

  1. #Facebook second ad in continuation of #MoreTogether campaign showcases the power of being together. With social distancing need of the hour, this Taproot Dentsu conceptualized ad might not find many takers. Watch
  2. #Fortune Oil’s latest campaign featuring Akshay Kumar features a new brand logo. #RuknaMat showcases Fortune oil beyond edible oil to rice, flour, and other food range. The campaign was launched through an influencer campaign titles #WhatsInTheBox. Watch
  3. #MXPlayer through print ads and social media launched its campaign #ItCanWait urging people to follow social distancing.
  4. #MankindPharma has launched a film on social platforms thanking the medical fraternity. #ThanksForBeingMyFamily has been conceptualized by ADK Fortune Communications. Watch
  5. #Bahamas from #Relaxo has released its new film featuring Salman Khan. The ad is a continuation of the #KeepChillinKeepFlippin campaign. Watch
  6. #BajajFinserv and Taproot have come up with the latest TV ad for the brand campaign #BetterNeverStops. 12th Cross research team could not find the exact insight for an insurance brand in the ad. Watch
  7. #PizzaHut latest digital-driven campaign #QualityTimeNotQuarantine is trying to bring out the positivity in the time of lockdown and urges people to use the opportunity to spend more quality time with their families. 
  8. #BhartiAxaLife has launched its new digital campaign #HappyWaleVaade on the occasion of International Day of Happiness on the 20th of March. Watch

Agency News

  1. #HondaCars India has given its outdoor media buy mandate to three OOH companies Milestone Brandcom, Ecosys OOH and Pioneer Publicity.