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Campaign and Advertising News
- #Parachute Advansed, the premium hair oil brand, has released its latest ad campaign #MereBaalMeriJaan. Shot in the background music of famous song “Aye Dil e Naadan” by Jan Nisar Akhtar, the ad is different from other Parachute ads. The ad highlights how integral is hair to women without any mention of the product benefit. The ad was conceptualized and shot by ECD. Watch
- #MediBuddy, the digital healthcare platform, has launched a new campaign #HealthCheckKarwayaKya. The ad features actor Veer Rajwant Singh and is based on the insight that people make excuses to miss their annual health check. Watch
- #RDTelinet, the mobile accessory brand has signed up #RandeepHooda as its brand ambassador.
- #GilletteVenus with their creative agency #GreyIndia has announced the launch of its new ad campaign #WhatsYourRepeat. The campaign features stories of women who have worked hard and become successful in their fields. Watch
- #AsianPaints and #Ogilvy released their new campaign which showcases the brand’s waterproofing solution. Watch
- #OPPO Mobiles launched their latest phone Reno3 through a drone light show at Marine Drive Mumbai. The campaign which involved light show by 256 drones was executed by Media Solutions, the outdoor unit of Madison World. Watch
- #VMLY&R India has been appointed by #BajajGroup as their digital agency.
- #Poorvika Mobiles has appointed Mirum India as the agency to help brand implement social listening solution Social Studio from Salesforce Marketing Cloud.