Top Marketing Campaign and Activation Headlines for today (October- 26th, 2020)

Campaign Activation News

1. Paytm launched a new video ad for their instant money transfer campaign. Watch
2. Melorra unveiled their first-ever TV campaign ad titled “The Art of 24X7 Fashion” featuring Shraddha Kapoor. Watch
3. Indigo Airlines launched their India by Indigo campaign, their festive campaign that would run for the next few months and would involve celebrations and activations at airports by staff, the introduction of the festive menu, and promotions through OOH and digital channels.
4. Mamaearth announced the launch of India’s first plant-based diapers with a video campaign featuring Shilpa Shetty Kundra titled #TouchofGoodness. Watch
5. Pride of Cows have roped in Kareena Kapoor for their video ad. Watch
6. ITC’s Sunfeast Dark Fantasy collaborated with Royal Challengers Bangalore (RCB) to launch a video that revolves around the theme “Asli Maza andar se aayega”. Watch
7. Samsung launched #HomeFestiveHome campaign to celebrate the resilience of human spirit during these challenging times. Watch
8. Axis Bank has launched digital films marking their latest festive campaign “Dil Se Open Celebrations”. Watch