Top Marketing Campaign and Activation Headlines for today (October- 15th, 2020)

1. Joy Personal Care has launched a new campaign ahead of the festive season and Durga Puja in West Bengal. The video has a peppy upbeat music “Dugga Elo” featuring 10 popular Bengali celebrities. Watch 

2. MakeMyTrip has released a new digital film in its campaign “#LifeKaKaroGameOn”.  The ad inspires people to embrace change and celebrate life once again by reviving and reclaiming the joys of life post-pandemic. Watch 

3. Adda52.com has launched a new campaign “Pehla game Khel Ke Dekho” to attract more people to try online poker. The ad campaign was conceptualized and designed by ‘Enormous Brands’. Watch 

4. Cello Group has roped in Amitabh Bachchan as its brand ambassador. 

Agency news 

5. Cheil India has won the integrated communication duties for Tata Consultancy Services.