Campaign and Advertising News
- Allen Solly has released a new ad on face masks. The 50 seconds ad shows how the wearing of masks has become a part of every day getting ready for work ritual as the lockdown has been lifted from several parts of the country. Watch Here
- Bausch + Lomb India has launched a new ad campaign ‘Be Always Ready’ for iconnect, its daily range of contact lenses. The campaign has been conceptualised by Kinnect. Video 1 & Video 2
- Rio Pads have launched a new TV campaign featuring actress Radhika Apte. The 30-second ad shows drops of red blood coming out of a red balloon, with the actor talking about the problem of heavy menstrual flow. Watch Here
- Lifebuoy recently introduced ‘Bina gas wala’ germ kill spray. The 15 ad highlights Lifebuoy’s claim that the spray kills 99.9% bacteria and virus, needs no wiping once sprayed, and is safe on the skin as well. Watch Here
- Kolkata Police has launched a campaign #MaskUpKolkata to create awareness around wearing masks. The campaign aims to reach out to maximum people and intensify the drive to find and ‘isolate’ the offenders.
- Delhi Airport in association with 22feet Tribal Worldwide a digital agency has launched an innovative Instagram campaign ‘#DELnavigate’. The initiative enables people to experience India virtually while being safe at home.
Agency News
- Chumbak has awarded its media mandate to Wavemaker India. The agency will manage offline and online media for Chumbak.
- Bharti Axa’s Pradhan Mantri Fasal Bima Yojana has awarded its creative mandate to Enormous Brands.
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