Top Marketing Campaign and Activation Headlines for today (August 26th, 2020)

Campaign and Advertising News

1. Goibibo launches a new campaign #BreakBhiEssentialHai. The 1 min 18 seconds video has been conceptualized by WatConsult and highlights how one needs a break after working from home for a long time. Watch
2. Dettol Soap launches a new campaign for its latest launch Dettol and Mom. The 35-sec video talks about germ protection with the chemical-free formulation. Watch
3. PepsiCo’s latest ad campaign for Tropicana says ‘Hawabaazi Gone, Asli On’. The 30-sec video conceptualized by  Wunderman Thompson pits Tropicana against aerated drinks. Watch

Agency News

1. WarnerMedia, the owner of HBO and WB brands has appointed TheSmallBigIdea as its Social Media Agency for India.
2. Onsitego, the after-sales services company for personal devices, small and large home appliances, has appointed BBH as its creative agency.
3. CRED has appointed Performics as its digital media agency. Cred is one of the sponsors for IPL 2020.
4. Fast&Up is the official partner of Chennai Super Kings as Nutrition Partner- Digital.